EdTech B2C Learning Platform

Spardha School of Music

Creating a personalized online music education platform that adapts to each student's learning pace and style, backed by Radio Mirchi investment.

Role

Lead UI/UX Designer

Timeline

10-12 weeks

Platform

Web & Mobile Responsive

Tools

Figma, Maze, Mixpanel

Making Music Education Accessible & Personalized

Spardha School of Music is an online music education platform offering 1-on-1 and group classes for various instruments and vocals. The platform needed a complete UX redesign to create an engaging, adaptive learning experience that could compete with in-person instruction.

                        Business Goals
                        Increase student enrollment and retention rates
Reduce instructor onboarding friction
Showcase credibility (Radio Mirchi backing, certifications)
Create scalable platform for multiple courses and instruments
Support both beginner and advanced learners

                    

1M+

Live Classes Delivered

78%

Student Retention Rate

4.8/5

Average Student Rating

Understanding Learners & Educators

Research Methods

User Interviews

30 students (ages 8-40) and 15 music instructors

Competitive Analysis

Studied 8 platforms including Fender Play, Simply Piano

Survey

200+ responses about online learning preferences

Key Insights

Flexible Scheduling Essential

89% of students cited flexible scheduling as the primary reason for choosing online learning. Traditional fixed schedules didn't work for busy professionals or school-going children.

Progress Visibility Motivates

Students wanted to see tangible progress. Certifications, skill badges, and performance videos kept them engaged and motivated to continue.

Personal Connection Matters

Even online, students valued teacher relationships. Detailed instructor profiles, teaching styles, and personality matching were crucial for retention.

User Personas

Aarav (Primary) & Parent

10-year-old Beginner + Decision-Maker Parent

Age: 10 (Student), 38 (Parent)

Goals: Learn piano, earn certificates, have fun | Parent wants quality education, safety, progress tracking

Pain Points: Short attention span, needs engaging content | Parent worried about screen time, wants ROI on classes

"I want my son to learn music without the hassle of commuting to classes." - Parent

Adaptive Learning Platform Design

Core Features Designed

🎯 Personalized Learning Paths

Created adaptive curriculum that adjusts to student skill level and learning pace. Algorithm suggests next lessons based on practice performance and quiz results.

📚 Interactive Practice Tools

Integrated metronome, tuner, virtual keyboard, and recording studio directly into platform. Students can practice anytime with built-in tools.

🏆 Gamification & Progress Tracking

Designed badge system, skill trees, and progress dashboards. Students earn certificates and can showcase achievements on profile.

👨‍🏫 Teacher Matching System

Detailed instructor profiles with video introductions, teaching styles, student reviews, and availability calendars for informed selection.

📱 Mobile-Optimized Experience

Responsive design allowing students to attend classes, practice, and track progress on any device—crucial for younger students using tablets.

Information Architecture

Structured platform around three main user journeys:

Discovery & Enrollment: Course browsing → Teacher selection → Trial class → Enrollment
Learning Experience: Dashboard → Live class → Practice materials → Recording studio → Progress tracking
Certification Path: Course completion → Exam preparation → Graded assessments → Certificate

Design System Highlights

Created playful yet professional design system:

Color Palette: Warm purple (#7B2CBF) primary, yellow (#FFBE0B) accent for energy and creativity
Illustrations: Custom illustrations for each instrument, making platform feel welcoming
Typography: Friendly, readable font choices supporting multiple age groups
Interactive Elements: Micro-animations for achievements, smooth transitions between states

Impact & Outcomes

1,000,000+ Live Classes

Platform successfully delivered over 1 million live classes, demonstrating scalability and reliability of the design.

78% Retention Rate

Student retention improved from 52% to 78% through personalized learning paths and engaging progress tracking.

4.8/5 Average Rating

High user satisfaction reflected in platform reviews, with students praising flexibility and teacher quality.

60% Mobile Usage

Mobile-optimized design led to 60% of students accessing platform via mobile devices, especially for practice sessions.

Key Learnings

Dual User Base Requires Dual Design

Designing for both students (various ages) and parents meant creating interfaces that satisfied both decision-makers and end users. Progress dashboards for parents were as important as engaging lesson interfaces for students.

Motivation Through Visibility

Making progress visible and celebrating small wins kept students engaged. The badge and certification system became one of the most valued features.

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